Companies must be in dialogue with their target group throughout the entire customer journey. Messenger platforms and the company's own website offer immense opportunities for this and serve as growth drivers. But for many, chatbots are still impersonal dialogue models, in any case too expensive and too complex. Here are 3 facts that disprove this – admittedly, to this day, not entirely incorrect – impression.
Fact 1 // Create a relationship and you´ll never have to advertise again.
Customer-centric, User Experiences and Customer Journeys – companies worldwide are facing enormous challenges to meet the demands of heterogeneous target groups who expect a high-quality customer dialogue that is available at all times and tailored to their needs. The increasing use and acceptance of messengers is also leading to a paradigm shift in communication: target groups are seeking personal communication at eye level with companies – whose one-sided broadcasting of more or less credible advertising messages is increasingly losing relevance.
Dialogue chatbots based on artificial intelligence have been proven communication tools for a few years now with a lot of potential, which, however, has not yet been fully exploited. Rigid dialogue models, complex set-up and maintenance projects are only the most important challenges that need to be overcome.
Our dialogue engine not only enables a natural and organic flow of conversation with an AI assistant, but goes a step further to establish real relationships at eye level. Relationships that are essential for brand loyalty and thus enterprise success. From now on, our chatbot uses active learning functions to intelligently and independently improve its understanding further in direct interaction with the customer. This includes both the automated improvement of training data as well as the independent optimization of learning environments.
An intelligent performance of the chatbot that actively learns within the dialogue leads to significantly better results in the areas of customer service and e-commerce. Happier customers with a strong connection to brands are the result. Create a relationship and you´ll never have to advertise again.
Fact 2 // Escalating without coding. Or: Focus on the dialogue with your target group – not on complex code and AI models
A frequently voiced concern reaches us time and again: Artificial intelligence and Automated Machine Learning are only for highly specialized developers. Above all, the problems associated with such sophisticated technology when integrating it into company projects, structures, and processes create an effort that often goes beyond the scope. Unfortunately, dealing with complex technologies often conversely means that the much more important content-related work falls by the wayside.
If you want to use Conversational AI in an enterprise context expediently and straightforwardly, and are not looking for the development challenge of highly complex AI processes, you have come to the right place. Our platform is the only product that quickly and easily delivers a highly developed, cloud-based solution to you without spending endless hours in training and optimizing AI models, or having to worry about infrastructure and designing dialogue routines. This finally allows the focus to be placed on the appropriate content and messages.
How does it work? Users interact via an easy-to-use platform that can be operated intuitively by anyone and whose user interface is as simple to use as a web editor. This keeps you in control of the chatbot at all times during set-up and maintenance, choosing intents and contents while maintaining 100% compliance with data privacy regulations. Or: Escalating without coding.
Fact 3 // When costs and benefits finally embrace.
Communication activities must show success based on measurable and transparent KPIs. This also means using communication tools whose effort must be justified within the framework of achieving goals. Today, there is also a need for rapidly deployable and agile solutions for communication challenges in order to successfully master the increasingly dynamic market conditions.
For the first time, we offer all the building blocks for creating an AI chatbot that fully exploits all current technical possibilities in automated customer dialogue while being maximally flexible due to its simple handling.
This is made possible by an intuitive user interface for which no prior knowledge is required. This eliminates costly tasks for developers when setting up, maintaining, and servicing the chatbot. In addition, the upkeep of content for the AI assistant is now greatly simplified and reduced to a minimum of time – combined with maximum agility and flexibility. This finally allows you to concentrate on the key advantages that AI-supported customer dialogues bring: The right communication statements at the right time and a target group dialogue at eye level.
This drastically reduces time-to-market processes, meets KPIs, and brings the Total Cost of Ownership for a highly sophisticated Conversational AI solution into an attractive ratio. Because at the end of the day, communication activities must yield a tangible ROI – which is realized when costs and benefits finally embrace.
